CPMV, or Cost Per Thousand Viewable Impressions, is a vital metric in digital advertising, measuring the cost for a thousand viewable impressions. Calculated by dividing the total cost by the number of viewable impressions per thousand, it helps marketers optimize ad spend and campaign effectiveness.
SMS (Short Message Service) is a concise and instant form of communication via mobile phones. In UK English, it’s widely used for personal and business purposes. In marketing, SMS facilitates direct communication with customers, offering promotions, reminders, and surveys to enhance engagement and drive sales.
Key Performance Indicators (KPIs) are the compass guiding businesses through the maze of modern commerce. From tracking profits to measuring customer satisfaction, KPIs provide the metrics essential for navigating towards success, ensuring every step is strategic and every decision data-driven.
Social Media Marketing (SMM) in UK English involves leveraging platforms like Facebook, Twitter, and Instagram to promote brands. Best practices include defining goals, engaging audiences with relevant content, and utilizing analytics. Examples like Nike’s inspirational storytelling and Oreo’s timely posts demonstrate effective SMM strategies for building brand awareness and engagement.
Data Management Platforms (DMPs) in UK marketing are vital for aggregating, analyzing, and activating consumer data. By segmenting audiences, optimizing campaigns, and enabling personalized experiences, DMPs empower marketers to stay competitive and drive growth in a dynamic digital landscape.
Lifetime Value (LTV) quantifies the total revenue a customer is expected to generate throughout their relationship with a business. Calculated by factoring in revenue, gross margin, and churn rate, LTV guides marketing strategies, aiding in customer retention and resource allocation for optimal profitability.
FAQs, or Frequently Asked Questions, are compilations of common inquiries and their answers. They streamline communication and enhance user experience. In marketing, FAQs address product queries, elucidate concepts, and empower decision-making. They’re found on websites, brochures, and retail materials, facilitating informed interactions and fostering customer satisfaction and loyalty.
HTTP, or Hypertext Transfer Protocol, is a fundamental protocol for web communication. It facilitates the exchange of hypertext resources between clients and servers. Requests and responses follow a structured format, enabling the retrieval and display of web pages and resources on the World Wide Web.
Business to Investor (B2I) involves businesses seeking investment from investors for operational needs or growth. Regulatory bodies like the Financial Conduct Authority oversee these transactions. Investors evaluate opportunities based on factors such as market potential and risk profile. Crowdfunding and stock markets offer additional avenues for investment.
