A QR code, or Quick Response code, is a two-dimensional barcode that stores information readable by smartphones. Widely used in UK marketing, it seamlessly links offline and online channels, driving engagement. Famous examples include Burberry’s London Fashion Week integration and McDonald’s Big Mac ATM campaign, showcasing their versatility and impact.
SMBs, or Small and Medium-sized Businesses, are enterprises smaller than large corporations yet larger than micro-enterprises. Examples include family-owned cafes, boutique retail shops, digital marketing agencies, and freelance professionals. Marketers targeting SMBs should focus on affordability, flexibility, and personalized solutions to address their unique needs and challenges.
Conversion Rate (CR) measures the percentage of website visitors who complete a desired action. Calculated by dividing conversions by total visitors and multiplying by 100, CR is pivotal in gauging marketing effectiveness and optimizing strategies for enhanced customer acquisition and revenue generation.
Word of Mouth Marketing (WOMM) strategically leverages personal recommendations to amplify brand awareness and credibility. Unlike organic word of mouth, WOMM involves deliberate efforts by businesses to stimulate positive chatter. Examples include Lush’s community-building initiatives and Airbnb’s referral program, showcasing the potency of orchestrated advocacy.
PPC, or Pay Per Click, is an advertising model where advertisers pay a fee each time their ad is clicked. Commonly associated with search engine advertising, such as Google Ads, PPC allows businesses to bid on keywords relevant to their target audience. It’s a cost-effective way to drive traffic and conversions.
CPMV, or Cost Per Thousand Viewable Impressions, is a vital metric in digital advertising, measuring the cost for a thousand viewable impressions. Calculated by dividing the total cost by the number of viewable impressions per thousand, it helps marketers optimize ad spend and campaign effectiveness.
User Interface (UI) design focuses on creating intuitive, efficient, and visually appealing digital interactions. It encompasses elements like buttons, menus, and forms, crucial for user experience. A well-designed UI enhances usability and satisfaction, while poor UI can lead to frustration and confusion for users.
In business and marketing, “BOFU” refers to the “Bottom of the Funnel” stage. Here, potential customers are closest to making a purchase decision. Strategies at this stage include personalized communication, providing detailed product information, offering demos, addressing objections, streamlining purchasing, retargeting, and leveraging social proof.
HTTP, or Hypertext Transfer Protocol, is a fundamental protocol for web communication. It facilitates the exchange of hypertext resources between clients and servers. Requests and responses follow a structured format, enabling the retrieval and display of web pages and resources on the World Wide Web.
Multimedia Messaging Service (MMS) in UK marketing enables brands to deliver visually captivating content directly to consumers’ mobile devices. With its ability to incorporate images, videos, and interactive features, MMS enhances engagement, drives brand awareness, and fosters stronger relationships with the target audience.
