List and Links of all of the acronyms on this website to date:
- SEO – Search Engine Optimization
- SEM – Search Engine Marketing
- PPC – Pay-Per-Click
- CTR – Click-Through Rate
- ROI – Return on Investment
- CPM – Cost Per Mille (Cost per thousand impressions)
- CPC – Cost Per Click
- CRM – Customer Relationship Management
- KPI – Key Performance Indicator
- CTA – Call to Action
- UX – User Experience
- UI – User Interface
- B2B – Business to Business
- B2C – Business to Consumer
- CMS – Content Management System
- CRO – Conversion Rate Optimization
- API – Application Programming Interface
- GA – Google Analytics
- SERP – Search Engine Results Page
- HTML – Hypertext Markup Language
- CSS – Cascading Style Sheets
- XML – Extensible Markup Language
- SQL – Structured Query Language
- ROAS – Return on Advertising Spend
- CPL – Cost Per Lead
- FAQ – Frequently Asked Questions
- SMS – Short Message Service
- MMS – Multimedia Messaging Service
- QR Code – Quick Response Code
- PR – Public Relations
- WOM – Word of Mouth
- WOMM – Word of Mouth Marketing
- C2C – Customer to Customer
- B2G – Business to Government
- B2E – Business to Employee
- B2I – Business to Investor
- NPS – Net Promoter Score
- CDP – Customer Data Platform
- DSP – Demand-Side Platform
- DMP – Data Management Platform
- LTV – Lifetime Value
- MQL – Marketing Qualified Lead
- SQL – Sales Qualified Lead
- SaaS – Software as a Service
- SMM – Social Media Marketing
- SEA – Search Engine Advertising
- SMB – Small and Medium-sized Businesses
- CPA – Cost Per Acquisition
- CR – Conversion Rate
- SDK – Software Development Kit
- ARPU – Average Revenue Per User
- BLUF – Bottom Line Up Front
- BOFU – Bottom of the Funnel
- BR – Bounce Rate
- CDN – Content Delivery Network
- CPMV – Cost Per Thousand Viewable Impressions
- CTA – Call-To-Action
- DTC – Direct to Consumer
- EPC – Earnings Per Click
- ESP – Email Service Provider
- FOMO – Fear Of Missing Out
- FTP – File Transfer Protocol
- GDN – Google Display Network
- GTM – Google Tag Manager
- HTTP – Hypertext Transfer Protocol
- IAP – In-App Purchases
- IMC – Integrated Marketing Communication
- KOL – Key Opinion Leader
- LPO – Landing Page Optimization
- MAU – Monthly Active Users
- P2P – Person to Person
- PLA – Product Listing Ads
- PQL – Product Qualified Lead
- Q&A – Question and Answer
- RFP – Request for Proposal
- ROMI – Return on Marketing Investment
- SIR – Social Influence Rate
- SLM – Social Listening Monitoring
- SMO – Social Media Optimization
- SOV – Share of Voice
- SSL – Secure Sockets Layer
- TOS – Terms of Service
- UAC – Universal App Campaigns
- UGC – User Generated Content
- UTM – Urchin Tracking Module
- VAR – Value Added Reseller
- VOD – Video On Demand
- YOY – Year Over Year
- ABM – Account-Based Marketing
- B2H – Business to Human
- CDP – Customer Data Platform
- CRM – Customer Relationship Management
- D2C – Direct-to-Consumer
- EMV – Earned Media Value
- GDPR – General Data Protection Regulation
- IPO – Initial Public Offering
- KOL – Key Opinion Leader
- LMS – Learning Management System
- MR – Market Research
- PRM – Partner Relationship Management
- QR – Quick Response
- R&D – Research and Development
- SCM – Supply Chain Management
- TQM – Total Quality Management
- UI – User Interface
- VR – Virtual Reality
- WIP – Work in Progress
- XM – Experience Management
- YTD – Year to Date
- AI – Artificial Intelligence
- B2P – Business to Person
- CRM – Customer Relationship Management
- DMA – Direct Marketing Association
- EOM – End of Message
- FTP – File Transfer Protocol
- GEO – Geographic Targeting
- HTML – Hypertext Markup Language
- ISDN – Integrated Services Digital Network
- KMS – Knowledge Management System
- LSI – Latent Semantic Indexing
- M2M – Machine to Machine
- NDA – Non-Disclosure Agreement
- OOH – Out of Home
- P/E – Price to Earnings Ratio
- QoS – Quality of Service
- RACI – Responsible, Accountable, Consulted, Informed
- SMS – Short Message Service
- TCO – Total Cost of Ownership
- UGC – User Generated Content
- VPN – Virtual Private Network
- WAP – Wireless Application Protocol
- XML – Extensible Markup Language
- YTD – Year to Date
- AB – Always Be
- API – Application Programming Interface
- B2H – Business to Human
- CMS – Content Management System
- DOOH – Digital Out of Home
- FOMO – Fear of Missing Out
- GDPR – General Data Protection Regulation
- HRM – Human Resource Management
- ISP – Internet Service Provider
- KPI – Key Performance Indicator
- LTV – Lifetime Value
- MOFU – Middle of the Funnel
- NDA – Non-Disclosure Agreement
- OTO – One Time Offer
- PDF – Portable Document Format
- QBR – Quarterly Business Review
- SDR – Sales Development Representative