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Acronyms List

List and Links of all of the acronyms on this website to date:

  1. SEO – Search Engine Optimization
  2. SEM – Search Engine Marketing
  3. PPC – Pay-Per-Click
  4. CTR – Click-Through Rate
  5. ROI – Return on Investment
  6. CPM – Cost Per Mille (Cost per thousand impressions)
  7. CPC – Cost Per Click
  8. CRM – Customer Relationship Management
  9. KPI – Key Performance Indicator
  10. CTA – Call to Action
  11. UX – User Experience
  12. UI – User Interface
  13. B2B – Business to Business
  14. B2C – Business to Consumer
  15. CMS – Content Management System
  16. CRO – Conversion Rate Optimization
  17. API – Application Programming Interface
  18. GA – Google Analytics
  19. SERP – Search Engine Results Page
  20. HTML – Hypertext Markup Language
  21. CSS – Cascading Style Sheets
  22. XML – Extensible Markup Language
  23. SQL – Structured Query Language
  24. ROAS – Return on Advertising Spend
  25. CPL – Cost Per Lead
  26. FAQ – Frequently Asked Questions
  27. SMS – Short Message Service
  28. MMS – Multimedia Messaging Service
  29. QR Code – Quick Response Code
  30. PR – Public Relations
  31. WOM – Word of Mouth
  32. WOMM – Word of Mouth Marketing
  33. C2C – Customer to Customer
  34. B2G – Business to Government
  35. B2E – Business to Employee
  36. B2I – Business to Investor
  37. NPS – Net Promoter Score
  38. CDP – Customer Data Platform
  39. DSP – Demand-Side Platform
  40. DMP – Data Management Platform
  41. LTV – Lifetime Value
  42. MQL – Marketing Qualified Lead
  43. SQL – Sales Qualified Lead
  44. SaaS – Software as a Service
  45. SMM – Social Media Marketing
  46. SEA – Search Engine Advertising
  47. SMB – Small and Medium-sized Businesses
  48. CPA – Cost Per Acquisition
  49. CR – Conversion Rate
  50. SDK – Software Development Kit
  51. ARPU – Average Revenue Per User
  52. BLUF – Bottom Line Up Front
  53. BOFU – Bottom of the Funnel
  54. BR – Bounce Rate
  55. CDN – Content Delivery Network
  56. CPMV – Cost Per Thousand Viewable Impressions
  57. CTA – Call-To-Action
  58. DTC – Direct to Consumer
  59. EPC – Earnings Per Click
  60. ESP – Email Service Provider
  61. FOMO – Fear Of Missing Out
  62. FTP – File Transfer Protocol
  63. GDN – Google Display Network
  64. GTM – Google Tag Manager
  65. HTTP – Hypertext Transfer Protocol
  66. IAP – In-App Purchases
  67. IMC – Integrated Marketing Communication
  68. KOL – Key Opinion Leader
  69. LPO – Landing Page Optimization
  70. MAU – Monthly Active Users
  71. P2P – Person to Person
  72. PLA – Product Listing Ads
  73. PQL – Product Qualified Lead
  74. Q&A – Question and Answer
  75. RFP – Request for Proposal
  76. ROMI – Return on Marketing Investment
  77. SIR – Social Influence Rate
  78. SLM – Social Listening Monitoring
  79. SMO – Social Media Optimization
  80. SOV – Share of Voice
  81. SSL – Secure Sockets Layer
  82. TOS – Terms of Service
  83. UAC – Universal App Campaigns
  84. UGC – User Generated Content
  85. UTM – Urchin Tracking Module
  86. VAR – Value Added Reseller
  87. VOD – Video On Demand
  88. YOY – Year Over Year
  89. ABM – Account-Based Marketing
  90. B2H – Business to Human
  91. CDP – Customer Data Platform
  92. CRM – Customer Relationship Management
  93. D2C – Direct-to-Consumer
  94. EMV – Earned Media Value
  95. GDPR – General Data Protection Regulation
  96. IPO – Initial Public Offering
  97. KOL – Key Opinion Leader
  98. LMS – Learning Management System
  99. MR – Market Research
  100. PRM – Partner Relationship Management
  101. QR – Quick Response
  102. R&D – Research and Development
  103. SCM – Supply Chain Management
  104. TQM – Total Quality Management
  105. UI – User Interface
  106. VR – Virtual Reality
  107. WIP – Work in Progress
  108. XM – Experience Management
  109. YTD – Year to Date
  110. AI – Artificial Intelligence
  111. B2P – Business to Person
  112. CRM – Customer Relationship Management
  113. DMA – Direct Marketing Association
  114. EOM – End of Message
  115. FTP – File Transfer Protocol
  116. GEO – Geographic Targeting
  117. HTML – Hypertext Markup Language
  118. ISDN – Integrated Services Digital Network
  119. KMS – Knowledge Management System
  120. LSI – Latent Semantic Indexing
  121. M2M – Machine to Machine
  122. NDA – Non-Disclosure Agreement
  123. OOH – Out of Home
  124. P/E – Price to Earnings Ratio
  125. QoS – Quality of Service
  126. RACI – Responsible, Accountable, Consulted, Informed
  127. SMS – Short Message Service
  128. TCO – Total Cost of Ownership
  129. UGC – User Generated Content
  130. VPN – Virtual Private Network
  131. WAP – Wireless Application Protocol
  132. XML – Extensible Markup Language
  133. YTD – Year to Date
  134. AB – Always Be
  135. API – Application Programming Interface
  136. B2H – Business to Human
  137. CMS – Content Management System
  138. DOOH – Digital Out of Home
  139. FOMO – Fear of Missing Out
  140. GDPR – General Data Protection Regulation
  141. HRM – Human Resource Management
  142. ISP – Internet Service Provider
  143. KPI – Key Performance Indicator
  144. LTV – Lifetime Value
  145. MOFU – Middle of the Funnel
  146. NDA – Non-Disclosure Agreement
  147. OTO – One Time Offer
  148. PDF – Portable Document Format
  149. QBR – Quarterly Business Review
  150. SDR – Sales Development Representative