CPMV, or Cost Per Thousand Viewable Impressions, is a vital metric in digital advertising, measuring the cost for a thousand viewable impressions. Calculated by dividing the total cost by the number of viewable impressions per thousand, it helps marketers optimize ad spend and campaign effectiveness.
A Content Delivery Network (CDN) is a network of distributed servers that deliver web content to users efficiently. It enhances performance, speeds up page load times, improves SEO, and ensures global accessibility. CDNs also offer scalability, reliability, and enhanced security, benefiting marketing efforts significantly.
Bounce Rate (BR) measures the percentage of website visitors who leave after viewing only one page. It’s a critical metric in marketing, indicating visitor engagement and site performance. Calculated as single-page sessions divided by total sessions, BR helps optimize content and user experience for better conversions.
In business and marketing, “BOFU” refers to the “Bottom of the Funnel” stage. Here, potential customers are closest to making a purchase decision. Strategies at this stage include personalized communication, providing detailed product information, offering demos, addressing objections, streamlining purchasing, retargeting, and leveraging social proof.
BLUF, or Bottom Line Up Front, is a communication strategy crucial in business. By starting with the main point followed by supporting details, BLUF ensures efficient understanding. Whether in emails, presentations, or meetings, it helps professionals convey critical information succinctly, enhancing decision-making and collaboration.
Average Revenue Per User (ARPU) in UK English quantifies the average income generated by each customer over a specific period. Calculated by dividing total revenue by the total number of users, ARPU is crucial for financial evaluation, forecasting, segmentation, pricing strategies, and competitive analysis in various industries.
A Software Development Kit (SDK) is an essential toolkit for developers, offering libraries, documentation, and resources to streamline application development. SDKs abstract complex functionalities, enable platform-specific or cross-platform development, and promote collaboration within developer communities. They’re integral for creating robust and innovative software solutions.
Conversion Rate (CR) measures the percentage of website visitors who complete a desired action. Calculated by dividing conversions by total visitors and multiplying by 100, CR is pivotal in gauging marketing effectiveness and optimizing strategies for enhanced customer acquisition and revenue generation.
SMBs, or Small and Medium-sized Businesses, are enterprises smaller than large corporations yet larger than micro-enterprises. Examples include family-owned cafes, boutique retail shops, digital marketing agencies, and freelance professionals. Marketers targeting SMBs should focus on affordability, flexibility, and personalized solutions to address their unique needs and challenges.
