CPM, or Cost Per Mille, is an advertising pricing model where advertisers pay for every thousand impressions of their ad. It’s commonly used in online advertising campaigns, particularly for display ads and banner ads. CPM indicates the cost incurred to reach a thousand potential customers, regardless of clicks or actions taken.
ROI, or Return on Investment, is a financial metric used to evaluate the profitability of an investment relative to its cost. In marketing, it assesses the performance of campaigns by comparing the revenue generated to the amount spent. A positive ROI indicates that the investment has yielded profit, while a negative ROI implies a loss.
CTR, or Click Through Rate, is a metric used in digital marketing to measure the ratio of clicks to impressions of an online advertisement. Expressed as a percentage, it indicates the effectiveness of an ad in generating clicks. A higher CTR typically signifies greater engagement and relevance to the audience.
Unlock the potential of your digital marketing campaigns with Click-Through Rate (CTR) insights. Learn how CTR impacts your campaign performance and discover strategies to enhance engagement and drive results. Optimise your content, refine your targeting, and boost your ROI with a deeper understanding of CTR.
PPC, or Pay Per Click, is an advertising model where advertisers pay a fee each time their ad is clicked. Commonly associated with search engine advertising, such as Google Ads, PPC allows businesses to bid on keywords relevant to their target audience. It’s a cost-effective way to drive traffic and conversions.
SEM, or Search Engine Marketing, encompasses strategies to promote websites by increasing their visibility in search engine results pages through paid advertising. This involves techniques like pay-per-click (PPC) advertising and sponsored listings. SEM aims to attract targeted traffic to websites, driving conversions and achieving specific marketing goals.
SEO, or Search Engine Optimization, is the practice of enhancing a website’s visibility on search engines like Google. Through strategic techniques such as keyword optimization, content creation, and link building, SEO aims to increase organic traffic and improve a site’s ranking in search engine results pages, ultimately driving more visitors.
