Business to Investor (B2I) involves businesses seeking investment from investors for operational needs or growth. Regulatory bodies like the Financial Conduct Authority oversee these transactions. Investors evaluate opportunities based on factors such as market potential and risk profile. Crowdfunding and stock markets offer additional avenues for investment.
B2E (Business to Employee) marketing emphasizes engaging, empowering, and aligning employees with company goals. It focuses on internal communication, training, and recognition to foster a positive workplace culture. By leveraging employees as brand advocates, B2E strategies enhance productivity and drive business success from within the organization.
B2G marketing in the UK involves businesses promoting products/services to government entities. It requires understanding governmental structures, compliance with regulations, and navigating procurement processes. Relationship-building, bid responses, and alignment with policy objectives are vital. Technology aids in communication and procurement efficiency, contributing to successful engagement with government clients.
Customer to Customer (C2C) marketing in the UK thrives on peer influence and authentic connections. Brands like ASOS leverage user-generated content and data insights to foster communities and drive engagement. This grassroots approach reshapes traditional marketing paradigms, amplifying brand advocacy and consumer trust.
Word of Mouth Marketing (WOMM) strategically leverages personal recommendations to amplify brand awareness and credibility. Unlike organic word of mouth, WOMM involves deliberate efforts by businesses to stimulate positive chatter. Examples include Lush’s community-building initiatives and Airbnb’s referral program, showcasing the potency of orchestrated advocacy.
Word of Mouth (WOM) marketing, a powerful tool in consumer engagement, relies on authentic recommendations shared by individuals. In the UK, successful campaigns like Coca-Cola’s “Share a Coke” and Glossier’s social media strategy demonstrate its impact. Tracking metrics such as NPS and social media mentions is crucial for evaluating WOM effectiveness.
Public Relations (PR) in the UK involves strategic communication to manage reputation and influence public opinion. Iconic examples include Philip Morris’ “Marlboro Man” campaign and Lush’s transparent activism. Political PR, crisis management, and digital engagement are vital components, shaping narratives in an evolving media landscape.
A QR code, or Quick Response code, is a two-dimensional barcode that stores information readable by smartphones. Widely used in UK marketing, it seamlessly links offline and online channels, driving engagement. Famous examples include Burberry’s London Fashion Week integration and McDonald’s Big Mac ATM campaign, showcasing their versatility and impact.
Multimedia Messaging Service (MMS) in UK marketing enables brands to deliver visually captivating content directly to consumers’ mobile devices. With its ability to incorporate images, videos, and interactive features, MMS enhances engagement, drives brand awareness, and fosters stronger relationships with the target audience.
SMS (Short Message Service) is a concise and instant form of communication via mobile phones. In UK English, it’s widely used for personal and business purposes. In marketing, SMS facilitates direct communication with customers, offering promotions, reminders, and surveys to enhance engagement and drive sales.
